RocketMVPRocketMVP
Important for many MVPs

Analytics Implementation for MVPs

User behavior tracking, product analytics, and data collection for informed decision making.

1-3 days
Typical Timeline
$0 - $1,000
Typical Cost

When to Include

  • Need to understand user behavior
  • Measuring feature adoption
  • Conversion funnel analysis
  • A/B testing planned

When to Skip

  • Privacy-first products where tracking is unwanted
  • Very early validation (talk to users instead)

Technology Options

TechnologyProsCons
PostHog
Open-source product analytics
  • Self-hostable
  • Feature flags included
  • Session recordings
  • Free tier
  • Resource-intensive self-hosting
  • Younger product
Mixpanel
Product analytics platform
  • Powerful event analytics
  • User journeys
  • Good for funnels
  • Expensive at scale
  • Learning curve
  • Event-focused
Google Analytics 4
Free web and app analytics
  • Free
  • Widely used
  • Good for marketing
  • Privacy concerns
  • Complex interface
  • Sampling at scale
Plausible
Privacy-friendly analytics
  • Simple
  • Privacy-focused
  • GDPR compliant
  • No cookies
  • Basic features only
  • No user-level data

Implementation Steps

1
Define key metrics and events to track
2
Choose analytics platform(s)
3
Implement core page/screen tracking
4
Add custom event tracking for key actions
5
Set up user identification
6
Create dashboards for key metrics
7
Implement conversion funnels
8
Set up alerts for anomalies

Common Mistakes to Avoid

  • Tracking too much (data overload)
  • Not defining success metrics upfront
  • Missing user identification across sessions
  • Not tracking errors and failures
  • Ignoring analytics after setup
  • Not A/B testing assumptions

Frequently Asked Questions

How much should I track in my MVP?

Track 5-10 key events tied to your core value proposition. Signups, key feature usage, conversion points, and errors. Add more as you learn.

Product analytics vs. marketing analytics?

Product analytics (Mixpanel, PostHog) track in-app behavior. Marketing analytics (GA4) track acquisition. Most products need both eventually.

How do I handle GDPR with analytics?

Use privacy-friendly tools (Plausible, self-hosted PostHog) or implement proper consent. Anonymize data where possible. Document your practices.

Related Features

Error Tracking

Capture, monitor, and debug production errors to maintain application reliability.

Learn more

Need Help Implementing Analytics & Tracking?

We'll build it right the first time. Analytics & Tracking is included in our $3,999 MVP package.

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