Product Catalog
Flexible product types, variants, categories, and advanced filtering/search.
INDUSTRY PRODUCT GUIDE
E-commerce
Custom commerce experiences that stand out
$6.3T globallyE-commerce Sales
73% of salesMobile Commerce
70% averageCart Abandonment
OPERATING REALITY
What the product
has to account for.
Build custom e-commerce experiences beyond Shopify - multi-vendor marketplaces, subscription boxes, and unique shopping experiences.
01 / Constraint
Inventory management at scale
02 / Constraint
Multi-vendor coordination
03 / Constraint
Payment split and payouts
04 / Constraint
Shipping and fulfillment logistics
PRODUCT CAPABILITIES
The workflows that
carry the experience.
These are common requirements, not a fixed package. The exact release depends on the users, data, and operating environment.
Cart & Checkout
Optimized checkout flow with guest checkout, saved carts, and multiple payment options.
Order Management
Order tracking, fulfillment workflows, returns/refunds, and customer communication.
Vendor Dashboard
For marketplaces: vendor onboarding, product management, and earnings tracking.
ENGINEERING CONSIDERATIONS
Decisions with downstream consequences.
- 01CDN for fast image loading
- 02Inventory sync and stock management
- 03Tax calculation (TaxJar/Avalara)
- 04Shipping rate calculation
COMMON PRODUCT SHAPES
What e-commerce software can become.
Multi-vendor marketplacesSubscription boxesCustom storefrontsB2B wholesale platformsRental marketplaces
QUESTIONS
Scope, risk, and delivery.
Why not just use Shopify?+
Shopify is great for standard stores. Custom MVPs make sense for unique experiences: multi-vendor marketplaces, subscription models, B2B with custom pricing, or features Shopify cant support.
Can you handle high traffic?+
Yes. We build on scalable infrastructure (Vercel, AWS) that handles traffic spikes. The architecture supports growth from MVP to millions of users.
What payment processors do you support?+
We primarily use Stripe (including Stripe Connect for marketplaces), but can integrate PayPal, Square, or other processors based on your needs.
OTHER DOMAINS
Different context, related decisions.
DISCUSS YOUR APP
Design around the domain
from the first decision.
Share the users, workflow, constraints, and existing systems. We will shape the product around what the work actually requires.
Discuss your app